Fractional CMO | AI-Native Execution
Marketing Leadership
for Firms Built on Trust
For advisory firms, wealth managers, accounting firms, law practices, and others whose growth relies on credibility and expertise.
Brand &
Positioning
Your scope has outgrown your firm’s story. I rebuild your positioning, messaging, and website so clients understand you before the first call.
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Where I can help
Content
Strategy
The expertise that wins business is stuck in partners' heads. I build the strategy and the engine to get it published and visible in AI search.
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GTM &
Demand Gen
You have real expertise and value to deliver, but no way to expand reach. I design the plan and build the outbound engine that drives growth.
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AI Marketing
& Operations
You know AI can accelerate marketing, but you’re not sure where it fits. I assess operations, uncover opportunities, and implement solutions.
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Want all four disciplines running as one function?
The fractional CMO engagement is how they come together under a single operator. Most fractional CMOs hand you a strategy and step back. I set the direction, then build and run the engine myself.
Not sure where to start?
Get a free Growth Diagnostic
The Growth Diagnostic is a free, structured assessment of where your firm's marketing stands today and where the biggest opportunities are, including where AI can do real work for you.
It looks across seven dimensions of your marketing and growth function identifies strengths, weaknesses, and provides a roadmap for optimizing marketing operations.
Who I am
I'm Kris Lenz. For fifteen years I have run B2B marketing from the inside, building practices and growth engines for firms whose reputation is the product.
I started Kailos Marketing Lab to help firms that sell trust distinguish themselves in an increasingly crowded and competitive marketplace.
As a single senior operator, I use AI to deliver the strategy and tactical execution it used to take a department to achieve.
My value-focused approach
Embedded Expertise
Add a true growth partner and go beyond strategy and execution. I support culture change, provide access to a network of clients and channel partners, and cultivate organic growth at every level.
Unified Growth Vision
Access single-source leadership to help you seamlessly execute activities across all channels. I ensure every marketing function works together to drive efficiency, consistency, and measurable results.
Transparent Pricing
No fluff, no overruns, no surprises. See where every hour is focused in real time. My model delivers flexibility and value, so you know exactly what you're investing in and the impact it delivers.
Insights, success stories, and guidance
Frequently Asked Questions
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I work with professional services firms and other B2B businesses in the $2M to $50M range whose growth runs on credibility and expertise: advisory firms, wealth managers, accounting practices, and boutique law firms.
These are firms that win business on reputation and referral, are usually founder or partner led, and do not have a marketing leader of their own.
The common thread is a firm whose reputation has outgrown how it presents itself, sitting on expertise that should be winning more business than it currently does.
If you have built something people trust and the marketing has not kept pace with the work, you are the kind of firm I work with.
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A fractional CMO engagement with me runs $2,500-$7,500 per month, depending on scope and how much of the execution I am running directly.
At the lower end, I set the strategy and direction and oversee a focused set of priorities.
At the higher end, I am building and operating the full marketing engine month to month, which is closer to having a senior marketing department on retainer without the headcount.
Most fractional CMOs price only for strategy and advisory time. Because I build and run the engine myself instead of handing off a plan, the engagement covers both the leadership and the execution that would otherwise take several separate hires.
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The Growth Diagnostic is a structured assessment of where your firm's marketing stands today and where AI can do real work for you.
It looks across seven dimensions of your marketing and growth function, and you receive the findings as a branded report you keep, whether or not we work together afterward.
The process is two sessions: a working session interview where I dig into your current marketing, positioning, and goals, and a delivery session where I walk you through the findings and the priorities I recommend.
The consultation is free with no obligation to continue, though most firms use it as the on-ramp into a larger build or an ongoing engagement.
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With an agency, you hire a team you rarely see. The work gets passed between account managers and junior staff who run generic templated services, and the senior person who won your business is usually not the one doing it.
With me, you work directly with one senior operator who sets the strategy and then builds and runs the engine personally.
I use AI tools — including Claude/Cowork, Apollo.io, n8n.io, instantly.ai, just to name a few — to deliver the output that used to require a full team, which is what makes the single-operator model work at the scope these firms need.
You get senior-level judgment on every part of the work instead of junior execution against a template, with one person accountable for everything that gets built and every result it produces.
Let’s Grow
Read out when you’re ready to supercharge your growth strategy.